This project focused on designing a brand for a pure vegetable juice with a beetroot base. as part of a branding excercise, I designed the brand logo, name, personality and juice bottle.

The challenge here was to make the juice brand appeal to a target audience that wouldn't typically purchase vegetable juice. More specifically, males in their late teens to early twenties who would rather down a can of Redbull.

The idea for this brand was to make it a "wolf in sheeps clothing" and convince the target audience that this juice was a cool new energy drink. Each can would also have it's own beetroot-based pun at the lip of the can.
E.g. "Never Skip a Beet!", "Beet It!", "Go For a Root!"