This project was a bit of a Star Wars inspired branding exercise. Similar to the Energy Beetz project, I had to design a name, logo and drink container to represent a particular brand. In this case, I was able to create my own brand based on the Luke Skywalker's uncle, Owen Lars. The project also required a minimum of 3 design variants.

What does blue milk taste like? Or green for that matter? These kinds of questions are what may deter some customers from purchasing these new products (especially considering the imagery featured in "The Last Jedi").

Each colour represents a familiar and desireable flavour. Green for spearmint, orange for caramel, and blue for vanilla. The sense familiarity should get consumers excited about the new star wars inspired product line.